Positioning with April Dunford

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A Buyer-Centric Approach to Competitive Positioning
In positioning work, we need to understand the competitive landscape or what we need to position against. In my opinion, many companies get this wrong…
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April Dunford
7
A Guide to Positioning with Multiple Products, Segments and Personas
I am frequently asked about how we handle positioning where we have multiple products, serving multiple market segments, and being bought by a range of…
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April Dunford
16
Special Lenny's Podcast Drop and How to Manage A Big Positioning Change
Good morning, cherished newsletter subscribers! I recorded a special episode of Lenny’s Podcast that just dropped this morning. In it, we talk about…
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April Dunford
Market Insight and Communicating Your Company's Point of View
This week, I wanted to expand on a topic I covered on my podcast a few weeks back: what is your company’s point of view, and how do we communicate that…
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April Dunford
7
Avoiding the Used Car Salesman Trap
I work with technology companies, and in general, everyone in the company outside of sales finds selling uncomfortable - particularly founders. I…
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April Dunford
23
Sales Pitch Book Available Today!
The day is finally here – it’s Sales Pitch book launch day! This book has been 15 years in the making. I started using a version of this sales pitch…
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April Dunford
11
Positioning vs. Strategy vs. Vision
What's the relationship between our company's Vision, Strategy, and Positioning, and how does that impact the way we tell the story of a startup?
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April Dunford
Positioning with April Dunford
Positioning with April Dunford
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
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