Guest Post on Lenny's Newsletter today

The trickiest positioning problems and how to avoid them

This is just a quick note to let you know I’ve got a guest post over on Lenny’s newsletter today. For this one, I’ve decided to do a deep dive into some of the trickier positioning roadblocks I’ve seen and how teams can get around them. This is a very long, crunchy post. I will be answering questions over there today, so please head to Lenny’s newsletter and let me know what you think!

I rarely do guest posts - this one was fun to do and represents a different lens on a set of topics I cover in the new book.

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I’m putting the finishing touches on a new set of templates for the updated version of Obviously Awesome. By popular demand, I’m including a set of completed templates and an example sales pitch. Are there other things you felt were missing from the templates? Let me know!

April