New Book Available (EARLY announcement for subscribers)

Amazon support stinks so you get early access

As I mentioned in previous newsletters, I am releasing a second edition of my Positioning book, Obviously Awesome. It’s a fairly significant update to the original book. There’s a new pre-work section, a new chapter on value, added content for large companies, and a lot more. You can find out more about what’s new in this post.

For weeks, I have been waiting for the Amazon listing to fully switch over from the old book to the new book. Amazon’s support for authors is, in a word, CRAPOLA.

While I grow old waiting for Amazon, I’ve decided to give you - my beloved, smart, and good-looking newsletter subscribers - early access to the book. Woo hoo!! Here’s a secret - the new book is available on Amazon today, but only if you know how to look for it.

How to spot the new book

Today, both the old and new editions are available on Amazon. So confusing! The new edition has a fancy yellow sticker on the cover that says “UPDATED AND EXPANDED.” Here are the two covers side by side:

How to order the new book

eBooks and Audiobooks - no problems!

If you are ordering the eBook or the audiobook, good news! The second edition is now the only version available in those formats - go ahead and order with confidence! Please enjoy 4 hours of my lilting Canadian accent. I strained my vocal cords just for you. (eBook links for USA, Canada and the UK - your country may be different!)

The New Hardcover book - maybe problems?

There is a new (and so fancy) hardcover edition. Most countries will only carry the new edition. Look for the yellow sticker and order it! If you have a well-loved, beaten-up version of the first edition, this one’s for you! (Hardcover links for USA, Canada and the UK - your country may be different)

HOWEVER, in some countries, you may have a choice, or the new hardcover may NOT be available. In some places - India, for example, where I have a local publisher - you might only see the old edition, or you may have a choice of new or old at wildly different price points. If you see the old book, follow the steps below to find the new edition. If you follow those steps and still only see the old edition, that means the hardcover of the new edition is not available in your area. Sorry - yell at Amazon - I don’t make the rules!

The Paperback - aka the messy one!

Confusion over the old vs new paperback is what is stopping me from officially launching this book for everyone today. Follow these steps to get to the new paperback edition.

Step 1 - Go to your local Amazon site - yes, every country has its own Amazon

Step 2 - search for “Obviously Awesome April Dunford” and click on the orange book in the results. Make sure you select the paperback version from the list of formats on the right-hand side. (Paperback links for USA, Canada, and the UK).

Step 3 - If you do not see the yellow sticker on the cover, that is the old version of the book. Click the link that says “See all formats and editions” as illustrated below.

Step 4 - Select the new book: look for the yellow sticker and this year’s publication date.

Step 5 - Confirm you have the correct edition and place your order!

Imagine running a book-selling website where I need to give you instructions on how to order a book. The mind boggles.

If you mistakenly ordered the old paperback version, simply return it to Amazon and follow the steps to get the new one.

Drop me a comment below - I would love to hear what you think!

WAIT - what about new templates!!??

The updated templates are taking me a little longer than expected. They should drop in the next couple of weeks - you will be the first to know when those are available.

I am super excited to get this book into your hands!!! It was really fun to dive back into that material. Your reviews and comments have really helped me understand the old book's strengths and weaknesses, and I think this version is significantly improved as a result. I really hope you find it useful.

April