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Alex Fergus's avatar

Great read! I'm currently taking a deeper dive with your book and some other materials I found online.

Question: what should be established first for a new product — positioning or pricing?

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Dannie's avatar

I am super interested in how you would apply your positioning process to a local home service business like residential cleaning.

What you think are different considerations compared to the B2B software buying context.

Specifically trying to actually narrow down the competitve alternatives and choosing the market category. I can see how the unique capabilities and differentiated value translates.

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