11 Comments

Insightful, as always. I also appreciated your personal note. I lost my brother this past summer and echo your thoughts and sentiments. I grew up in a generation where vulnerability was not seen as professional but I was inspired by an author and speaker who taught me that “business is personal”. So kudos to you for sharing your humanity which, in my mind, further enhances your brand.

Happy holidays!

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Thanks Kurt and I'm so sorry for your loss as well.

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April, I really appreciate the way you express your ideas, experience and knowledge in a simple, easy access manner.

It is so helpful to be walked through these concepts with logic and common sense.

Thank you!!!

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Thanks Jonathan, I appreciate that!

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April, thank you for sharing professionally and personally. Your advice has saved my mind from spinning many times, it's priceless. I'm very sorry for your loss, to you and your family. You have given a lot to the world, I hope you are able to receive as well.

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Thanks Stephanie - I appreciate that.

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Long-time reader, first-time caller. I’m so sorry for your loss. Cancer touches so many of us, yet it’s still something we don’t talk about enough. Opening up to your readers is a step towards challenging that.

I’ve always admired you as a professional, and now I know that you are a helluva sister and human being, too. May your sister’s memory live on.

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Thanks so much Liza.

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Always love and learn from your books and posts, April. Based on your #1 point in the Market Leader Disadvantages text, did you mean to write "Can't meet all the needs..." in the first Disadvantages cell of the Positioning Jujitsu table?

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Aw dang it! Thanks for pointing that out - fixing it now!

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So sorry for your loss of your sister. Glad that you were able to ruthlessly prioritize and that you have "your people". Have had a couple of situations where I had to do the same as you and the "upside" (I put it in quotes because you'd prefer not to have to go through the pain at all) is that you find out who your true people are.

Hope you continue to get the support you need as you navigate this.

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